Interactive website for MKB's employer brand
MKB Steuerberatungsgesellschaft is a young and dynamic law firm founded at the end of 2007. The experience gained over the last more than 10 years working with start-ups has meant that MKB is regarded as a competent partner for founders, young companies and fast-growing companies. When recruiting employees, the focus is therefore on specialists who have expertise in modern and digital tax advice.
“In short, the new website has allowed us to show the essence of our firm. The authentic images and interactive elements invite potential applicants to get to know us better the first time they contact us. Our focus on digitization and start-ups is now clearly visible and authentically communicated. We couldn't be happier. ”
Marc Zimmermann //Shareholder and managing director
Challenge
The aim of the project was to present the tax office to the outside world as it works behind the doors: young, modern, digital, from person to person. With the previous appearance, this has not succeeded as the tax office team had imagined. There have already been many ideas for a new edition of the brand, including corporate design, website and merch for the team. The MKB brand should communicate more transparently that it has a major focus on digitization. This level of digitization had to be reflected in particular in the new website.
Successful collaboration
In summer 2022, we began a detailed inventory. As a first step, the corporate design was revised. A new logo with new colors, fonts and a suitable design language. On this basis, the content of the previous website was collected, rearranged and revised. The subsequent implementation in Webflow enabled an individually designed website that focused more on the company's values. In addition, the website now offers many more interaction options so that potential applicants can get to know their future employer even better.
Upshot
The result is a modern website that, with interactive effects and authentic images, invites you to dive into the world of MKB tax advice. It is now clear at first glance that this tax office is not only talking about digitization and start-ups, but also has many years of experience in these areas and has moved with the times.
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