Why B2B customers drop out just before they buy
B2B purchases are rarely impulsive. It involves investments, budgets and internal coordination. When large one-off amounts are due in one fell swoop, hurdles arise:
- High investment costs are a deterrent.
- Financing requests take too long.
- Internal approvals delay decisions.
The problem isn't the product. The problem is the payment structure.
Leasing directly at checkout
With Leasing Ready Let's integrate Lezzy's leasing solution directly into your B2B shop. Your customers not only see the purchase price of the product or at the checkout, but also the option to lease the product directly.
That means:
- Instead of large one-off payments, there are predictable monthly installments.
- Instead of external financing requests, there is immediate feedback.
- Instead of abandonment, there is closure.
The integration of financing solutions can demonstrably significantly increase the conversion rate in B2B. Market data shows a possible increase of 20 to 40 percent because the barrier to entry is falling.
100 percent payout. No risk of failure.
Risk is a crucial point for retailers. At Leasing Ready, Lezzy takes care of the entire leasing process, including a credit check and contract process. You will receive your payout in full, without your own risk of default.
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For you, that means:
- More deals
- Larger shopping carts
- No own financing model
- No additional administration
Two partners. An integrated solution.
Leasing Ready combines two areas of expertise. Business Unicorns develops powerful B2B shops with complex logics, ERP connections and scalable systems. We ensure that leasing is not only technically integrated, but is also strategically placed in the checkout. Lezzy is a specialist in digital leasing with decades of experience. Lezzy handles the entire process in the background quickly, legally secure and transparently. The result is a fully integrated solution that feels like a natural part of the buying process for your customers.
Who is Leasing Ready particularly interesting for?
Leasing Ready is particularly strong for retailers and manufacturers with higher-priced products or capital goods. Whether IT equipment, furniture, machines or specialized solutions, wherever large sums delay decisions, leasing can be a real conversion lever.
How to make your shop leasing ready
The path is clearly structured.
- During the setup, we'll look at your current shop system and your range of products.
- During the integration phase, we seamlessly integrate the leasing solution.
- With the launch, your shop is officially lease-ready.
From this moment on, your customers can lease products directly and you benefit from a measurably higher completion rate.
Now is the right time
If you have the feeling that buying decisions in your shop are taking an unnecessarily long time or are regularly abandoning large shopping carts, it's worth taking a look at integrated leasing. Leasing Ready is not an add-on, but a strategic lever for more turnover. Let's check together how leasing can be integrated into your B2B shop and what potential your product range has.
