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User-centered design (UCD) is a design approach that places the needs, wishes, and limitations of end users at the center of the design process. The aim is to develop products that are intuitive and easy to use for users.
User-centered design was born out of the need to improve the usability and acceptance of products. In the 1980s, as computers and software became more and more complex, it was recognized that usability was critical to the success of a product. UCD continuously integrates user feedback into the development process to ensure that the end product meets the actual needs of users.
UCD is used in many areas, including software development, web design, product design, and service development. In industry in particular, it is important to develop user-friendly interfaces and systems that increase employee efficiency and satisfaction.
The main advantages of UCD are increased user satisfaction, improved product acceptance and a lower error rate when using it. Products that are developed using UCD principles are generally more intuitive to use, resulting in faster learning time and higher productivity. In addition, obtaining user feedback early on can avoid costly design changes in later phases.
One of the biggest challenges with UCD is collecting representative and useful user feedback. This often requires extensive user research and testing, which can be time and resource intensive. Another difficult aspect is balancing the needs of different user groups. Solutions include iterative design processes and prototyping to integrate and adapt continuous feedback.
A specific example of UCD in industry is the development of a self-service portal for employees, which enables them to access information and services quickly and efficiently without the need for extensive training. User feedback and continuous improvements make the portal more user-friendly and functional.
User-centered design places the needs and wishes of end users at the center of the design process. Through continuous user feedback and iterative improvements, user-friendly products are developed that lead to higher satisfaction and productivity. Despite implementation challenges, UCD offers significant benefits for industry.