The right to repair is coming! What companies need to consider now.

On April 23, 2024, the European Parliament adopted the “right to repair” by an overwhelming majority of 584 votes to 3. This decision marks a decisive step towards a more sustainable and environmentally friendly future. Member states now have 24 months to implement this Directive into national law. According to Tagesschau, a draft law is to be presented in Germany later this year.

What are the key points of the new directive?

The Directive contains several important provisions that give consumers more rights and options when repairing their products:

1. Extended liability period: For repairs within the warranty period, the liability period is extended by one year. This gives consumers more security and incentives to have repairs carried out during this time.
2. Post-warranty repairs: Products must be repaired even after the warranty period has expired, insofar as this is technically possible. This means consumers are no longer forced to throw away working products due to minor defects.
3. No refusal of repairs: Manufacturers must not refuse to repair them again, even if the device has been repaired by someone else beforehand. This promotes the openness and accessibility of repair services.
4. Support from member states: Member states are required to support repairs through at least one measure, such as funding. This should further strengthen the repair culture and make it more accessible.

This Directive allows consumers to take an even more active role in maintaining their purchased products. This not only has positive effects on the environment, but also on your own wallet.

What are the opportunities for companies?

Of course, the introduction of the right to repair presents companies with new challenges, particularly in terms of providing the necessary resources and information. At the same time, however, it also opens up opportunities for developing new business models and strengthening customer relationships. Companies that promote a culture of transparency and support can position themselves as pioneers in sustainability.

What does the implementation look like?

By developing innovative self-service options, companies can better support their customers while strengthening their position in terms of sustainability. Examples include:

• Online tutorials: Step-by-step instructions to help consumers make simple repairs themselves.
• Effective FAQs: Detailed answers to frequently asked questions about repairs.
• DIY repair guides: Instructions for do-it-yourself repairs that enable consumers to fix minor issues themselves.
• Interactive platforms: Platforms where customers can share their repair experiences and support each other.

Conclusion

The “right to repair” is a win-win-win situation: good for the climate, good for consumers' wallets, and good for companies that position themselves for sustainability with digital repair platforms. It is a decisive step towards a more sustainable and responsible future that has a lasting positive impact on both the environment and the economy.

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